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Digitalization Transforms B2B Communications

Digitalization Transforms B2B Communications

Today, I have the pleasure to introduce another speaker of our 6th Annual Chemicals Sales and Marketing Toolbox, Giuseppe Barletta, Marketing Projects Coordinator of Valagro.

As we know, digitalization plays a crucial role for companies in the chemical industry. Giuseppe is an expert on Digital Transformation in Agrochemicals so I wanted to know more on this topic.

According to Giuseppe, digitalization showed its highest impact in terms of investment in the new platforms. He shared with us three major tips on how to approach digital transformation in your company. 

  1. Create a Culture around the change: What does digitalization mean to people that have been working with the same processes for many years?
    – Conduct Meetings to create awareness and make people commit to change
    – Provide knowledge about the digitalization
  2. High Commitment of the Management
  3. Bring as many people on board as possible in order to achieve long-term success (Opinion Leaders)

We were also interested in his perception about the biggest challenges that marketers in the chemical industry are facing today.

“Providing the right content at the right moment to support the Sales Department is one of the biggest challenges. There is a huge misalignment between the Sales and Marketing Department about what marketing provides according to their expertise and what sales believe works.”

In his opinion, digitalization can eliminate this internal misalignment and let the external relations benefit from the improved communication. As an example, he named cloud services that would allow sales representatives to access the latest catalogues and Marketing Materials right at the Point of Sales.

When I dug deeper whether digitalization is ought to decreases the general need for personal selling, Giuseppe Barletta said: “Digitalization does not decrease the amount of personal interaction but rather transforms the way of communication.” The main advantage here, Giuseppe said, “is the cost reduction due to for example fewer travel expenses for employees to visit and interact with their customers.”

Talking about future trends and challenges such as Artificial Intelligence, Giuseppe believes that specifically in the Sales and Marketing Departments, the human aspect still matters a lot and will most likely not be replaced in the next 3-5 years. Even though automatization in marketing efforts does play a role in the B2C market, the B2B market has yet been exempt from that transformation.

If you want to learn more about the Digital Transformation in Agrochemical and how to change the culture and mindset as a key aspect to embrace change driven by digitalization, join Giuseppe Barletta at our 6th Annual Chemicals Sales and Marketing Toolbox!

Want to learn more about customer value in the Chemicals Industry?

Check out our 6th Annual Chemicals Sales & Marketing Conference to learn more about how to overcome challenges and embrace opportunities in these departments!

Digitalization: How Transparency & Full-Time Availability Change Traditional Sales Patterns

Digitalization: How Transparency & Full-Time Availability Change Traditional Sales Patterns

We know that Digitalization plays a crucial role in the chemical industry in 2018. Digitalization does not only cause a shift in supply centres but also opens doors to increasing competition. Customers often take advantage of increasing competition among sales professionals by demanding low-cost solutions. So consequently, there might be more pressure to maintain the full value of the sale than before.

customer value digitalization


In order to find out more about how digitalization affects the Chemical Industry, we asked Stefan Knau, Struktol’s Marketing and Sales Director, how he deals with that challenge in his sales strategy, customer value and whether he has a number one advice to share.

“High transparency, more complexity and full-time availability change our historic sales patterns”

“Generally, the customer value approach is very individual in key account management because major customers may have different requirements and strategies in the marketplace. There is not a single number one advice because there are many components to it. My suggestions would be:

  1. Individuality- Look at each customer with its particular and most important requirements.
  2. Communication is key! – Make sure to communicate your brand value and key assets to create the right perception for the customer and thus, to deliver a higher added value than the competition.
  3. Innovation – provide cutting edge technologies and be an expert about technical features of your product.”

Stefan sees the biggest challenge in the Marketing and Sales department in the Chemical Industry in the allocation of limited resources.

“Digitalization has caused time to become more valuable and allows us to be available 24/7. Also, access to information has increased transparency and created more pressure on every company’s performance.”

His advice is to keep focus and to develop a strategy that allows the organization to do the right things efficiently. A prerequisite is to decide what NOT to do (Michael Porter) since many companies usually work on too many things. This will support a companywide consistency and team spirit that will show results in its sales figures because customers will appreciate the clear focus and strategy that translates into added value through a simplification of processes.

customer value digitalization


Even though digitalization has transformed the communication in B2B, Stefan still sees that personal relationships are very important and valuable in the chemical industry since they are the transportation device for creating value perceptions. His estimation is that there are only 5-10% of companies or business models for which digitalization simply does not work yet, and they will decide on how to deal with the challenge of transformed communication.

So what are the biggest challenges? “High transparency, more complexity and full-time availability change our historic sales patterns. Sales Managers need to be able to make their customers lives easier in order to stay ahead of increasing competition.”

If you want to learn more about Sales and Strategy, Customer Value and how to make your vision count, join Stefan Knau at our 6th Annual Sales and Marketing Toolbox!

STEFAN’S TOPIC:  Sales and Strategy – Opposites Attract

  • Challenges and tips on how to define customer value
  • How to bring focus from costs to value
  • How to translate long-term goals into daily business operations
  • Uncover your “Moments of Truth”
  • Make your vision count. Every day.

Want to learn more about customer value in the Chemicals Industry?

Check out our 6th Annual Chemicals Sales & Marketing Conference to learn more about how to overcome challenges and embrace opportunities in these departments!

How Globalization, Technology and Waste Management Shape the Chemical Industry in 2018

How Globalization, Technology and Waste Management Shape the Chemical Industry in 2018

Major challenges such as increasing globalization, disruptive technologies or environmental preservation affect all industries and thus also chemicals. Departments like Supply Chain, Resource Planning or Life Cycle Management will experience a significant boost in efficiency throughout this and the following years.

Have a look at these three major trends particularly relevant for the chemical industry.

1. Accelerated Globalization

The first component relates to a continuous shift in supply centres caused by the advent of shale gas in the US or the move from coal to olefins in China. But not only the supply, also the demand centres are shifting due to a growing Middle class in emerging markets in Latin America or the Asia Pacific region.

On top of that, globalization allows a relatively easy and fast market entry for small and innovative businesses that are especially competitive in their speed and responsiveness to develop new products and react to changes in the market. Consequently, life cycles get shorter and force chemical businesses to rethink their business models and discover modern ways with cutting-edge technologies to stay competitive.

2. The Circular Economy

The environmental impact of emission and waste cannot be denied anymore which is also why the chemical industry needs to deal with the increasingly strict regulatory requirements. The introduction of the circular economy, however, does not only bring opportunity but also challenges and a huge investment. So what is the Circular Economy and how does it contribute to a sustainable business strategy?

“A circular economy seeks to replace today’s linear “take-make-dispose” approach to resources, in which materials are made into products, the products are used and then the materials are thrown out. A circular economy aims to continuously keep products, components and materials at their highest utility and value. With this model, the materials are constantly cycled back through the value chain for re-use, resulting in less energy and resource consumption.” (Elser & Ulbrich, 2017)

One aspect of circularity in chemicals is to increase the durability of goods or the creation of shareable products to maximize utility in the end user stage. Another, more complex aspect is the so-called circulating molecules which implies the reuse of existing molecules such as PET bottles.

According to Accenture, there are five fundamental molecule/circulating loops in the chemical industry.

  1. Substituting Raw Materials such as fossil feedstock with renewable feedstock like biomass material.
  2. Increased re-use of end-user products through partnerships with suppliers and manufacturers
  3. Mechanical Recycling of molecules to develop reverse logistics capabilities.
  4. Chemical Recycling whenever molecules cannot be reused in their original intact structure.
  5. Energy Recovery and Carbon Utilization which involves a complicated process of recovering the energy contained in molecules by oxidizing hydrocarbons to CO2.

None of these five solutions alone is a guarantee for success and most companies would most likely choose a mix of approaches, nevertheless, everyone is encouraged to start somewhere and in the long run, the circular economy is going to show results.

Want to learn more about new technologies in the Chemicals Industry?

Check out our 6th Annual Chemicals Sales & Marketing Conference to learn more about how to overcome challenges and embrace opportunities in these departments!

3. Digitalization

Digitalization is a complementary trend that naturally evolves together with the circular economy and globalization. Buzzwords such as the Internet of Things, Blockchain and machine learning play an important role for achieving innovation in the chemical industry.

Areas such as Supply Chain Management currently face a lot of challenges in handling the numerous suppliers and different raw materials in need of special storage and temperature. Blockchain Technology, for instance, could significantly facilitate the monitoring of these processes as well as the general environment, materials themselves and also employees or equipment. This connectivity of objects and people will positively contribute to automatization, data collection and a more efficient work environment with reduced costs. According to the IOT Institute, it is estimated that by 2020 between 30 billion and 50 billion objects will be connected.

In addition, installed sensors do not only collect and store data but they also identify patterns and gaps causing inefficiencies and energy loss. This data analysis will play a crucial role in optimizing future energy usage.

Summing up, the chemical industry has to prepare for major changes in their business environment that require not only relatively huge financial investments but also patience and above all the willingness to question or changes strategies that have prevailed for decades.

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Health and Safety: An interview with Tim Briggs

Health and Safety: An interview with Tim Briggs

We all know how important it is to protect workers and employees against harm to their health and safety. One person that knows that better than anyone else is Tim Briggs, (Past President of the Institution of Occupational Safety and Health (IOSH) and currently the Chair of the Professional Standards Committee of IOSH). Before embarking upon a teaching career, Tims career was extraordinarily diverse, working in diverse industrial roles before starting his health and safety career in the rail industry. He holds a Master’s Degree in Training and Development, is a qualified adult teacher as well as holding a Postgraduate Diploma in Occupational Safety and Health.

Please tell us about yourself?

I am now a teacher at University but have had several different working environments, beginning my working life as a nurse then joining the British Army, then working on the railway before entering education as a lecturer. Much of my working life has involved developing people and I owe much of my success to those people who had more faith in my ability than I did.

I have graduated from three Universities, Huddersfield, Leeds Metropolitan (as it was then) and Nottingham Trent University. I have a masters degree in Training and Development, aligned to a PG Diploma in OH&S, together with a Diploma in Psychology as well as an Adult Teaching Qualification. As Course Director at Leeds Beckett University, I am responsible for the development and day to day operations of the H&S courses at Masters Level and Undergraduate Level. Other parts of my duties have involved the development of modules to meet the IOSH Core Curriculum. I have also acted as an external panel member for external University validation panels.

I have designed and developed courses in OH&S from both a technical aspect, as well as from a practitioner development perspective. I firmly believe in the principle of involving people in finding the solutions. I am first and foremost a people developer which affects my whole approach to safety management. I operate on the principle of it is people that make things unsafe, but it is people that make things safer, so work and develop your people to improve health and safety matters, not the easiest way but one of the most satisfying ways of achieving improvements.

I also teach overseas, and since 2007 have taught at Bordeaux University delivering people development courses to aspiring French Students, something which I pride myself in has always been well received by the French Students and is regarded as an important area by Bordeaux University staff. This experience has taught me many vital lessons in ensuring effective communication and the benefit of full explanations.

Do you care about your team's safety?

Your staff look to you for leadership but they see a gap when it comes to something which matters to them. Do you really care about their health and safety? Does it show?

How was your journey as a president in IOSH?

I joined IOSH in 1999, was immediately asked to join the Yorkshire Branch Committee and served as a Branch Committee member for 1 year. I then took on the role of Branch Secretary, whilst Branch Secretary I started to develop tools and approaches that allowed the Branch Committee to provide a service to members that allowed members to share and develop their knowledge.

After 2 years, I was invited to become Branch Vice Chair, where I was able to influence the development of the Branch programme. It was during this time I was asked to speak at IOSH Council of Management to introduce them to a people development programme which was called Mentoring. I worked to develop mentoring training from Branch members to help introduce them to the concepts and methods good mentors used to help develop their members. I also developed a technique and process for identifying those members who would be an asset to IOSH as mentors. I also personally mentored IOSH members. As IOSH developed and introduced the path to Chartered Member I developed the mentoring scheme to help those members trying to achieve Chartered status. I have assisted many practitioners in achieving Chartered Membership status, including many international members. I delivered the mentoring training both in GB and overseas free of charge only claiming travel expenses, which added to my understanding of international aspects of implementing H&S initiatives.

At this time, I was also asked to put myself forward for election to IOSH Council and served Yorkshire Branch for two years as Branch Chair. I also applied for Chartered Fellowship and became a very proud Chartered Fellow.

I was then asked to Chair the Working Group that was responsible for developing the IOSH Core Curriculum and was delighted when we provided the first modern IOSH Curriculum that not only included Technical Safety but also included a whole raft of interpersonal skills that practitioners need to learn and be aware of, such as change management, budgeting, team building, leadership among many other topics. This is where I began to get my interest in Safety Leadership and began developing my research based on my practical experiences of providing leadership.

I also started to be asked to present at national conferences on subjects aligned with mentoring and people development. This has expanded into the international marketplace where I am now asked to present on many safety issues, including health, leadership, people development and more often supporting the IOSH No Time to Lose Cancer Campaign.

I became IOSH President-Elect in 2013 and had a busy time representing the IOSH community, the IOSH organization and of course Leeds Beckett University. During the time on the IOSH Presidential Team, I began the leadership theme followed by three of my successors. During my travels on behalf of IOSH, I was able to influence the teaching community regarding safety teaching. It was at this time I started to investigate the development of the Leeds Beckett courses and developing internationalization of the course. We now have three partners overseas with other partners considering delivering the Leeds Beckett H&S courses. Singapore is a real success with over 180 students per year studying for the Leeds Beckett degree. My time as President was where my leadership skills proved vital, 2014 was a difficult year but working together with people we delivered IOSH as an organization forward, to a point where future development could be built upon. My proudest memory was when I was given three standing ovations by my IOSH peers because of my contribution as a Presidential team member, very proud.

Since then I have supported the IOSH No Time to Lose Campaign which is raising awareness of Occupational Cancers, such as solar radiation leading to skin cancer, cancer from diesel fumes, cancers from silica dust and Asbestos. I was a major contributor to the Asbestos Awareness campaign and am delighted to see the campaign being so widely supported by many organisations, industries and government agencies.

During my time on the Presidential Team, I was also nominated to become Chair of the Professional Standards Committee. A position which I now hold. As Chair of the PSC, we identified major risks to IOSH and our profession and have begun a programme of improvement. This includes improving mentoring standards and programme, promoting a student membership group or student level of IOSH membership, updating of IPD and peer reviews, as well as pushing the improvements to help IOSH members engage with CPD activity. This included acting as a member advisor in the development of Blueprint the IOSH personal development tool.

Some of them have years of experience in this field, how will they benefit from attending this training?

No one person can know it all, and the moment we cease to practice self-development and developing our knowledge is the time we cease to be effective safety practitioners. There are many changes occurring to safety practice and from attending conferences around the world it is apparent that many practitioners have good technical safety skills but lack the interpersonal skills to ensure their technical knowledge can be imparted effectively.

My attendance at international safety conferences and my research into practical leadership, learning from others new the practices and approaches that can be shared will allow attendees to develop the “People” skills required by practitioners. Feedback from previous events has highlighted the importance of how gaining new knowledge to take into workplaces makes effective positive differences.

Why is this training different from other regular training/courses available in the market?

This training is geared to easily adapted to suit individual requirements and is flexible in the approach to the topics delivered. Many personal case studies are delivered using the trainer’s experiences, successful ones to promote improvement, and also unsuccessful ones to prevent others from making the same errors.

The main feature is self-examination to learn about your own strengths and areas where development is required, using different approaches to do this.

What will be the key takeaways?
  • Understanding how to prioritise improvements.
  • Development of models to enable continuous improvement of organisations and individuals within organisations.
  • Understanding of why and how to influence and motivate the workforce with different approaches.
  • The use of others learning and how to adapt and implement new learning.
  • A better understanding of self and others – using tried techniques to achieve this.

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Public Speaking Skills: Ticket to Success

Public Speaking Skills: Ticket to Success

Did you know that the average person ranks the fear of public speaking above death?

True story. Almost 75% of people are terrified to speak in front of others whether it’s an interview, a small meeting, an important monthly presentation or speaking at a conference.

However, there are only a few skills that can bring you more opportunities in life and one of them is the ability to speak well in public. Katarina Kovalcik knows well why this skill is so important. After winning the European Championship in Public Speaking in 2011, she created dedicated her professional life to helping others “shake off” their fears of public speaking and enhance their personal development.

We had a quick conversation with Katarina. Let’s hear the expert’s opinion:

What makes a good speaker… well, good?

A good speaker is one who knows how to say things he cares about in a way that makes other people care about them, too.

Why do you think speaking skills play a pivotal role in our career?

If you care about what you do (which I hope you do), you naturally want other people such as your employees, colleagues or clients to care too. We cannot succeed on our own. Sometimes, people view things differently and therefore do not always care about the things others do. As a good speaker, you can show them with words how you view the world and help them understand and make a CHANGE.

Tell us about the training you will lead.  How interactive will it be?

Very much, every single piece of theory, every single tip or technique you will have the chance to try out and see the difference. Hear the difference! Feel the difference!

Can a two-day workshop actually impact my speaking skills?

Yes, very much 🙂

But how? Is it because of the personal feedback you will give to each attendee? Can you explain?

You, the participants, will be my training material. I will not bore you with power points or theoretical lectures on how to present. Everyone has had enough of that already. I will ask you to show me how you speak, give you feedback and some practical tips on what you can do differently. Then, you will speak again to see that it works and help others see that, too. I found that that’s the best way I found how we can learn together.

What are the key- takeaways?

These are probably going to be a little different for everybody. However, the usual takeaways are these:

  • You will be more confident when it comes to public speaking.
  • You will be more persuasive and convincing as a speaker.
  • You will know how to speak simply even about complex topics.
  • Your voice will be more powerful and you will know what to do with your body language.
  • You will enjoy speaking. 🙂

Your ticket to Success

Katarina Kovalcik will lead EBCG’s High Impact Speaking Skills Training on June 19-20.

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Summer Internships at EBCG

Summer Internships at EBCG

The European Business Conference Group is dedicated to creating innovative activity-based learning & networking experiences for curious and persistent people in IT security, life sciences and finance!

We are seeking four (4) ambitious students with exceptional academic records to participate in our top-of-the-line paid summer internship program. Have a fun, hands-on learning experience in a real business environment.

The internship program provides college students with the opportunity to learn and practice job-specific as well as communication and teamwork skills in a creative work environment. Interns will gain first-hand experience with the daily operations of a company in the event industry. Interns will receive hands-on experience working with our:

  1. Life Science Event Team
  2. Finance Event Team
  3. Partnership Department
  4. Marketing Department

The available positions are in our Bratislava office (Mlynske nivy 48) and the program will start in June and end in August 2018.

Working Days: Monday to Thursday
Accommodation:  EBCG can offer accommodation support

Life Science and Finance Event Team.

Our 12-week internships for 2 people mirror our entry-level event management role that is responsible for:

  • Supporting overall field/channel teams with event-related activities including, but not limited to: event preparation and logistics, communicating with media partners to promote our events across the industries.
  • Lead Generation: Assist in market research to generate valuable connections to better understand our targeted audience and competition.
  • Data analysis on attendees/registrants segmentation
  • Focus on internal communications: and ensuring consistent communication to the field in places where they expect it.

How will it help you?

This program will teach students –amongst other things- how to communicate an event to potential attendees and discover the key areas it will help them.


  • Able to work all assigned office hours
  • Strong written and verbal communication skills in English and Slovak
  • Strong organizational skills
  • Strong knowledge of Microsoft Office (Powerpoint, Excel, Word)
  • Ability to work in a fast-paced environment with multiple departments

Sponsorship Department

Our 12-week internships for 1 person mirrors our entry-level sponsorship assistant role that is responsible for:

  • Lead Generation: Researching corporations for development of potential sponsorship solicitation
  • Maintaining sponsor files and paperwork, preparing sponsor proposal presentations

How will it help you?

This program will teach students –amongst other things- how to activate and maintain successful partnerships with corporate sponsors.


  • Able to work all assigned office hours
  • Strong written and verbal communication skills in English and Slovak
  • Strong organizational skills
  • Strong knowledge of Microsoft Office (PowerPoint, Excel, Word)
  • Ability to work in a fast-paced environment with multiple departments

Marketing Department

Our 12-week internships for 1 person mirrors our entry-level sponsorship assistant role that is responsible for:

  • Posting and monitoring content on our official social media channels
  • Maintaining our website with minor updates such as new speakers and partners
  • Creating weekly reports tracking the performance of our website, social media, email marketing and AdWords campaigns.
  • Working closely with the Marketing Manager to discover new ways to promote our events

How will it help you?

This program will teach students –amongst other things- top notch marketing strategies, how to communicate the event to our targeted audience in the most efficient and successful way and more.


  • Pursuing an undergraduate degree in Marketing, Communication/PR, Journalism or related field
  • Strong and detailed written and verbal communication skills in English is a must (Slovak optional)
  • Strong analytical and communication skills
  • Graphic design skills preferred (Canva, Photoshop, Video Editing)
  • Knowledge of social media is preferred (LinkedIn, Facebook Pages, Instagram, YouTube, Twitter)

What we offer

  • A mentor in your area of focus
  • Exposure to senior leadership and C-Level executives from companies in the pharmaceutical, financial and cyber industry.
  • Special in-house training courses to build your personal and professional career.
  • Great networking opportunities during our events
  • In-house training courses
  • Unlimited coffee
  • Office Mini Golf
  • Frequent team-building activities including kayaks, hiking, house parties and pub crawls ?
  • International environment with team members from Japan, Nigeria, Egypt, Greece, USA, Malta and many more.

Send your application to hello[at] explaining why you would like to work at EBCG and the events industry.

Top 3 Medical Devices Trends for 2018

Top 3 Medical Devices Trends for 2018

As medical devices manufacturers are beginning to understand the power and benefits of big data, AI and other digital tools, the industry is facing a new wave of opportunities and challenges.

Here are 3 trends that will certainly make the news in 2018.


Digital health was always the “black sheep” of the healthcare industry. Over the past 5 years, a lot of medical manufacturers and professionals have launched leading technologies like telemedicine and wearables for their disruptive potential. However, even though there was a small increase in popularity in small wearable devices, the development of new digital health tools is highly regarded as unsafe due to uncertainty surrounding regulation policies. This changes now!

 Good news! Digital health is about to take off. Last June, the FDA announced the “Digital Health Innovation Plan”. According to Scott Gottlied, M.D., Commissioner of the USA Food and Drugs Administration, FDA wants to encourage entrepreneurs to develop new digital health technologies supported by safety and efficient innovation through new regulations.

“As part of a comprehensive approach to the regulation of digital health tools and in collaboration with our customers, FDA will pilot an entirely new approach toward regulating this technology. This will be the cornerstone of a more efficient, risk-based regulatory framework for overseeing these medical technologies.”

This initiative not only supports entrepreneurial companies but also pushes big pharma and medical devices companies to continue adapting to current trends and adopting new technologies to reach a wider audience, leaving behind old “promotional” strategies. For example, last year Pfizer launched the BeLive App, a mobile app that helps patients track chronic pain. BeLive, is one in a series of mobile and wearable technologies aimed at consumers instead of Pfizer’s usual customer base of doctors and health-care providers.

Personalized Care

With over 1/3 of patients using medications and therapies whose real benefits are outweighed by the usual side effects, medical devices companies are aiming to make healthcare a more individualized experience for patients. Improved wireless and mobile solutions are setting in motion a new era with more effective patient monitoring solutions. MedTech companies have the chance to discover potential new therapies through data processing from each patient’s device. This not only helps patients to take advantage of additional benefit but also opens the door to more disruptive devices that are not yet developed.

Security Issues + Cyber Security

In 2016, Johnson & Jonhson revealed that its Animas OneTouch insulin pump is vulnerable to cyber hacking. As the pump is using radio signals, hackers in close proximity to it, can find the unencrypted radio signal and program the supply of insulin.

Any digitally connected medical device gives medical personnel unparalleled access to patients’ medical records which helps them understand their needs and ultimately, provide better care. But with great power comes great responsibility.

With millions of medical records exposed to hazards of security vulnerability, “there is a need to balance protecting patient safety and promoting the development of innovative technologies and improved device performance”. According to FDA:

“Medical device manufacturers and health care facilities should take steps to ensure appropriate safeguards. Manufacturers are responsible for remaining vigilant about identifying risks and hazards associated with their medical devices, including risks related to cybersecurity. They are responsible for putting appropriate mitigations in place to address patient safety risks and ensure proper device performance.”

How is your organization working towards improving cybersecurity, personalized care and effective digitalization?

Hear from top executives at Fresenius Medical Care, Teleflex, Siemens Healthineers, Roche Diagnostics and more at Medical Devices 3P Forum, May 23-24 in Berlin, Germany.

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Verejná sféra je pre biznis kľúčová. Lídri top spoločností diskutovali na dvojdňovej konferencii

Verejná sféra je pre biznis kľúčová. Lídri top spoločností diskutovali na dvojdňovej konferencii

Bratislava – 180 významných ľudí slovenského biznisu, panelové diskusie, prezentácie či úspešné príbehy. Aj to prinieslo podujatie CEO FÓRUM SLOVENSKO, ktoré sa konalo 14.-15. februára v Bratislave. Hlavným cieľom podujatia je vízia lepšieho Slovenska. Aj preto organizátori podporili myšlienky projektu Hodnota za peniaze. „Súkromná sféra nemôže prekvitať, ak jej štát hádže polená pod nohy,“ povedal hneď v úvode ambasádor podujatia Ľudovít Ódor, člen Rady pre rozpočtovú zodpovednosť a budúci viceguvernér Národnej banky Slovenska.

Myšlienka Hodnoty za peniaze tiež prináša priestor na vytvorenie efektívnej verejnej správy, ktorá podporuje a nie brzdí podnikanie na Slovensku, vysvetlil motív fóra Roman Slovinec, CEO spoločnosti EBCG, ktorá podujatie organizuje. Ako dosiahnuť ten najlepší z možných svetov, alebo ako získať čo najviac za čo najmenšie náklady? Otázky, ktoré si kladieme často, no pri podnikateľoch to platí dvojnásobne. A to, čo je ich každodenným chlebíkom, by malo byť štandardom aj v prípade štátu, zhodli sa diskutujúci. Podujatím však rezonovala aj otázka, ako a či vôbec mu v tom súkromný sektor dokáže pomôcť. „Minimom je určite verejný tlak na vládu, firmy by sa tiež mali vyhnúť podozrivým spoluprácam a správať sa eticky,“ vraví Ódor. Podľa medzinárodného Indexu konkurencieschopnosti, ktorý zostavuje Svetové ekonomické fórum totiž naša krajina dosiahla predminulý rok 65. miesto spomedzi 138 štátov sveta, pričom medzi najhoršími sme boli napríklad v korupcii a využívaní úplatkov. A ako ukazuje index podnikateľského prostredia, ktorý pravidelne zostavuje Podnikateľská aliancia Slovenska, vnímanie korupcie v tomto odvetví sa postupne zhoršuje. Ako však pripomenuli biznismeni na fóre, na každý tanec treba dvoch a súkromné firmy by mali ísť štátu príkladom.
Lídri rôznych spoločností sa počas debát nevyhli ani téme vzdelávania a školstva, ktoré považujú za jednu z priorít. „Nájsť kvalifikovanú pracovnú silu je niekedy problém, prijímame preto rôznych zahraničných expertov od ktorých sa naši ľudia učia,“ vysvetlil CEO c2i Patrick Hessel. A pridal sa aj výkonný riaditeľ Siemensu Vladimír Slezák. Ten poukázal na to, že technické univerzity dostali tento rok o 5-7 percent menej ako minulý, umelecké školy si však naopak polepšili o 15-17 percent. Naše hospodárstvo však stojí na priemysle a zamestnávatelia dlhodobo žiadajú štát, aby problém riešil. „Chýba v našej krajine viac umelcov či technikov, a kto tvorí vyššie HDP?,“položil rečnícku otázku Slezák. Na podujatí tiež vystúpili predstavitelia ESET, Siemens, Swiss Re, AeroMobil, HB Reavis, Microsoft, Pixel Federation, Websupport, Matador, Whirlpool, Würth, Lear Corporation, Exponea, a mnohí ďalší. Podľa organizátora, spoločnosti EBCG, je ich cieľom spájanie úspešných ľudí, firiem a poskytovanie cenných rád od lídrov. „Práve to môže posúvať dopredu a poskytnúť tak ďalšiu konkurenčnú výhodu,“ hovorí Slovinec.

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How to become super efficient in Excel with Streamline Excel Processes

How to become super efficient in Excel with Streamline Excel Processes

We all know that Excel is a powerful tool for processing, manipulating and analyzing data, and creating reports for external and management purposes- to name a few. That’s why there are more than 120 million Excel users in the world. However, most of us have a love-hate relationship with it and no matter how hard we might try, it takes a lot to become super efficient in Excel.

Tutorials, training courses, in-house seminars, certificates. There are hundreds of ways for all professionals to gain the advanced skills to take your career to the next level. To make your life easier, we’ve put together the Streamline Excel Processes Master Class with Greg Tzavelopoulos to give you all the knowledge you will ever need in just 2 days.

Let’s have few questions with Greg Tzavelopoulos to know more:

Why is this training different from others available in the market?

The most important difference is our approach and instead of presenting the standard Excel functions, formulas, pivots, charts, etc. My objective is to enhance the problem-solving skills of senior and expert financial professionals, providing a number of out of the box solutions. It’s not the regular Excel training available in the market.

Who should join this training?

I have a tailor-made the agenda for finance people, who already have a solid excel experience and want to learn how to streamline their excel processes when calculating financial data, building reports and integrating data with other systems. Senior finance professionals with advanced excel experience and an analytical interest can get the maximum benefit.

How this training will help professionals?

The most important point is that the finance professionals will broaden their perspectives on what can be automated and, to a certain extent, learn how to improve their existing Excel processes on their own.

How will this training make an impact on an individual?

Of course, I do not claim that experienced users will become experts within 48 hours but I can definitely ensure that they will extend their problem-solving capacity after seeing many best practices and solving real cases on their own. There are a lot of key takeaways from these two days at our Streamline Excel Processes training in Bratislava.

VBA fundamentals will be exciting for beginners but what about for the experienced?

Well, due to the fact that most of the finance people do not work with VBA on a daily basis, we have structured the sessions on day 2 in a way that enables and encourages participation for people without any VBA track record but there will also be wide range of valuable insights to the ones with advanced VBA experience.

Why take Excel Test now?

Yes, this two-minute test will help people evaluate themselves and understand the training better. I will personally give feedback on this test:

Streamline Excel Processes Master Class

Check out our master class and see how it can benefit you!

Trainer’s Bio: 
Greg is a Project Manager in Activity Based Costing (ABC) for Pipelife, one of the European leaders in plastic pipe systems and a member of the Wienerberger Group. Greg is responsible for leading the ABC project; rolling it out in various European countries; designing the financial concept; continuing to develop the information systems; and consulting with all levels within the organization, from local personnel to top management in order to effectively support their decision making, and thereby increase product/customer profitability and reduce indirect operational costs.
Greg has extensive experience as both an internal and external consultant in the areas of financial controlling, financial consolidation, financial reporting, project management, business intelligence, data integration, and various SAP modules. He is an expert in financial modelling and reporting development with SQL and Excel VBA. Throughout his career, he has had international experience as a project leader in Sweden, Norway, Finland, Holland, Poland and Germany. Born and raised in Athens, Greg has been based in Brussels in 2005, in southern Germany in 2006 and in Vienna since 2007. He is fluent in German, English, and Greek, and has a basic knowledge in French.

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Streamline Excel Processes Master Class

Check out our master class and see how it can benefit you!

3 Questions with …Matthias Grass, Global CFO Corporate Center at Swiss Re

3 Questions with …Matthias Grass, Global CFO Corporate Center at Swiss Re

Matthias Grass will present at the CFO Executive Summit in Prague on April 26-27. Get to know Matthias a bit through our 3 questions 🙂

QUESTIONWhat do you expect from the CFO Executive Summit?

This is a great opportunity for me to network with other CFOs and Finance professionals and to discuss the challenges and solutions that my peers are facing. I am also interested in hearing more on the latest trends in key Finance matters. I am new to CEE region, so am particularly keen to learn more about the market here, its trajectory, tendencies, and opportunities.

QUESTIONWhat are people talking about in the industry, what are the main topics?

I would argue there are 4 hot-topic categories– 1) People & talent for “Finance of the Future”, 2) Technology/digitization in Finance such as smart visualization, blockchain, robotics etc 3) Technical topics in Accounting, Tax and Regulatory matters, not least new US and OECD tax and transfer pricing rules, and 4) areas where Finance can drive the company’s performance, e.g. in cost management. All are equally important. With respect to Swiss Re, one of our key areas of focus is achieving the right cost level by leveraging superb cost transparency across the managerial and legal entity perspective. This requires work on all of the 4 dimensions I’ve mentioned.

QUESTIONWho do you want to meet at the CFO Executive Summit?

I am keen to meet CFOs and Finance professionals from both my own industry banking and insurance but also from non-financial services companies in order to get a broad set of perspectives on the nature and practice of our industry.

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